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    • Oct 8, 2023
    • 2 min read

Axel finishes 2nd place in the 2023 BRIC Superbike championships

Well, where to start? It’s been a great season of ups and downs, with highlights such as my first win, my first pole, a new PB lap time and my first time leading the championship. I believe I have made a huge step forward and know I can go even faster. Finishing P2 in the standings was a hard pill to swallow for myself as this year I built a mindset with lots of self-belief. This worked well, allowing me to ride fast and mature in the races and qualifying sessions. This year I also focused on riding alone, which boosted my confidence in my own ability. On the other hand, I shot myself in the foot, as although I had the speed going into the first of the final 2 races, I became frustrated when the bike did not react as expected with increased track temperature during the race. It really was painful to not be able to fight for the championship on track, but that’s racing. We made a bet with the setup which worked very well for the qualifying session, but unfortunately during the race did not due to extreme track temperatures. Also, as good as a pole position is, it came with a lot of extra pressure which I had not yet experienced, which led to a few questionable decisions that sent me from P1 to P5 in 3 corners…

Live and learn.

I’d like to thank a few people that really helped this year:

Jack, Always a great team boss. Thank you for allowing me to be apart of your team for a second year.

Luke, Thank you for coming to each race this year, I believe we have made a good step together with collection of feedback and setup adjustments, I look forward to continuing working together next year.

Richard, Thank you for your 4 years of help and support. I enjoyed spending time with you over the weekend and I hope we can go racing next year together as well.

Choke, Group, Boy, Liew and all the boys in the team, Thank you for all your help, building the bike, and maintaining it throughout the whole year.

My teammate, Khun Gai, Thank you for your advice and help throughout the year.

My parents, Thank you so much for allowing me to continue to pursue my dream, I am forever grateful.

We’ll be back next year. #AP66


Thanks to my Sponsors, supports and @followers

Mobius Motorbike

SC Titanium GPracing

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    • Sep 13, 2023
    • 2 min read

FOR IMMEDIATE RELEASE



AMP Racing 13/09/2023


SHOPOLOGY and AMP Racing Announce Racing Support for BRIC Superbike Series in Thailand

Shopology Pte Ltd will sponsor Axel Pedersen and AMP Racing for the final round of BRIC with the potential for further support in 2024.


“Shoppers & consumers in Thailand are exposed to one of the most dynamic retail landscapes in the world. Our passion to help consumer brands both local and international, collaborate with retailers here in Thailand has always been a focus for us. Our insights have and will continue to help consumer brands deliver on shopper & consumer expectations. Many of these brands are prolific in the motorsport industry, so it is a great fit! This, combined with our deep passion for motorsport in Thailand, we hope can add value to both the retail and motorsport communities,” said CEO Damien Koenitz.


About Shopology Pte Ltd

Shopology helps CPG companies to track, analyze & predict both in-store & online shopper behavior. A shopper analytics platform company that transforms the way Shopper Marketing ROI is measured.


As the companies learn more about their shoppers, they can build a complete view of shopper expectation. In our view, omni channel retail is powerful, especially in South East Asia.

Hence, retail and shopper behavior data provides critical insight to brands and retailers to drive business growth. While timing can make the difference between catching and solving an issue or maximizing an opportunity. Our data can be accessed in real time, the way it should be in this era of digitalization.

About AMP Racing


Axel started racing in 2020 and has multiple podium finishes to his name. He currently competes in the 400cc Sport Production class on a Kawasaki Ninja 400 in the BRIC Superbikes series, Thailand’s premier motorcycle racing competition.

Axel also competed in MotoAmerica, the American championship in 2021 and managed to score points on his debut weekend.

Axel’s goal for 2023 is to fight for the championship in the 400cc sport production class where he is currently sitting 2nd overall. The goal for the future is to continue racing internationally in the FIM Asia Road Racing Championship, BRIC Superbike Championships and hopefully the Supersport 300 World Championship in Europe.


Media Contact:

AMP Racing

www.amp-racing.com Tania Donoghue - Public Relations taniadonoghue111@hotmail.com +66 (0) 82 574 1110


Media Contact: Shopology – Damien Koenitz damien@shopology.com.sg +66 (0) 83 135 5778 https://shopology.com.sg

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    • Aug 3, 2023
    • 1 min read

BRIC Round 3, P2



Firstly I must congratulate Atith Kunghae for his amazing performance and the new race lap record. I had to give it my all for any chance at the race win, so at turn 3 on lap 1 I absolutely sent it on the brakes and made a pass for the lead. Unfortunately it wasn’t enough and through the second part of the lap I lost a bit of time to the leader. I knew at that point that my best possible result with my pace would be 2nd, so I just rode my race and managed the gap to the chasing pack behind me. In the end it’s good points for the championship, with me now trailing by 1 point. It’s still all to play for in the final round of the year, which has 50 points up for grabs. I’d like to once again thank my team, Valvoline Global Operations, Jack, K. Choke, K. Group, Luke, and the rest of the crew for their amazing support this weekend. I would also like to thank my parents for their prolonged support of my racing dreams. I’ll be back and hopefully 1 step higher on the podium. #AP66

Thank you to my sponsors:

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