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AMP Racing 13/09/2023

SHOPOLOGY and AMP Racing Announce Racing Support for BRIC Superbike Series in Thailand

Shopology Pte Ltd will sponsor Axel Pedersen and AMP Racing for the final round of BRIC with the potential for further support in 2024.

“Shoppers & consumers in Thailand are exposed to one of the most dynamic retail landscapes in the world. Our passion to help consumer brands both local and international, collaborate with retailers here in Thailand has always been a focus for us. Our insights have and will continue to help consumer brands deliver on shopper & consumer expectations. Many of these brands are prolific in the motorsport industry, so it is a great fit! This, combined with our deep passion for motorsport in Thailand, we hope can add value to both the retail and motorsport communities,” said CEO Damien Koenitz.

About Shopology Pte Ltd

Shopology helps CPG companies to track, analyze & predict both in-store & online shopper behavior. A shopper analytics platform company that transforms the way Shopper Marketing ROI is measured.

As the companies learn more about their shoppers, they can build a complete view of shopper expectation. In our view, omni channel retail is powerful, especially in South East Asia.

Hence, retail and shopper behavior data provides critical insight to brands and retailers to drive business growth. While timing can make the difference between catching and solving an issue or maximizing an opportunity. Our data can be accessed in real time, the way it should be in this era of digitalization.

About AMP Racing

Axel started racing in 2020 and has multiple podium finishes to his name. He currently competes in the 400cc Sport Production class on a Kawasaki Ninja 400 in the BRIC Superbikes series, Thailand’s premier motorcycle racing competition.

Axel also competed in MotoAmerica, the American championship in 2021 and managed to score points on his debut weekend.

Axel’s goal for 2023 is to fight for the championship in the 400cc sport production class where he is currently sitting 2nd overall. The goal for the future is to continue racing internationally in the FIM Asia Road Racing Championship, BRIC Superbike Championships and hopefully the Supersport 300 World Championship in Europe.

Media Contact:

AMP Racing Tania Donoghue - Public Relations +66 (0) 82 574 1110

Media Contact: Shopology – Damien Koenitz +66 (0) 83 135 5778


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